Emerging brands moving in to Developed markets Essay

Emerging brands moving in to Developed markets - Essay Example The new business needs to comply with laws and regulations of every country in which they conduct business. The more stores one open there is more chance for the business to face legal complications. The international business need to understand and comply with legal formalities regarding labour law, company law and other regulations. Certain courtiers also prohibit certain products due to social, religious or cultural reasons. So these need to be considered while opening stores around world. According to Khan (2011,pg 445-49) â€Å" There is a considerable change in the international business environment, which is said to be an environment of many challenges and many opportunities†. Many business owners presume that internationalization is all about opening of stores abroad. A business cannot only become an international brand if it opens stores abroad. Any business need to understand and evaluate its long term prospects before they open stores abroad. An international business can face many crises during its journey the pricing, quality and promotion of the products or sold has an important role in internalization. In a foreign market price is an important element which can determine the success or failure of a firm. Price is a competitive factor as there are many products which cheaper price in foreign market which can hinder the success of retailers in foreign countries. According to Constanza (2011,pg149-69) â€Å"Regulatory, geographical, economic, cultural, psychic and administrative differences between countries are seen as generating costs, risks, and barriers for internationalizing firms†. In same manner the quality of the product or service should be attractive enough to the customers in international platform. The consumer behavior and choices of international consumers can be a threat to internationalization and only expanding cannot make it a success. The promotion campaigns of international market are huge

Hamlet Essay Example for Free

Hamlet Essay Hamlet is unique in its revenge genre as it has more than one revenge plots occurring within it. The Dominating one is of Hamlet and his desire to avenge his Father by killing his uncle. Throughout the play we see Hamlet in ideal situations to carry out his revenge, but choosing not to do so. In Act III Scene II we see Hamlet using the play that has been set up to try to test the innocence of his Uncle and king by gauging his reaction to a staging of the events of how he supposedly murdered Hamlets father. In this scene we see the so called ‘Mousetrap’ being played out as Hamlet witnesses Claudius reaction to the play and witnesses his reaction, from this he draws accurately that Claudius is guilty. He has confirmed the ghosts message as true, ‘O good Horatio I’ll take the ghost’s word for a thousand pound,’ and has from that found his resolve and is now fully willing to avenge his father by killing Claudius. From Claudius sudden exit ‘The king rises’ and his poor reason for doing so ‘Give me light. Away! ’ it leaves Hamlet and the audience fairly certain of Claudius guilt. This leads us to disagree that Hamlets methods of enacting revenge are ineffective as the ‘Mousetrap’ was very successful for Hamlet in finding his resolve and evidence for him to exact his revenge. To some extent though the Mousetrap was only effective for Hamlet as it convinced him that of Claudius’ guilt but it doesn’t wholly convince the audience and possibly Horatio, as we can see from Horatio’s lack of enthusiasm and joy but instead simply agreeing with Hamlet on what he saw not what he has drawn from it; ‘Hamlet: Upon the poisoning, Horatio: I did very well note him’. He like the reader, the queen and other members of the court will more likely to assume that it was Hamlet’s incessant taunting and insults that has disturbed the King and caused him to leave it in such a manner. The intended audience of this play which was a late Tudor/early Stuart one also may be more drawn to it as the idea of killing a brother, or uncle such as Hamlet intends, as one of the greatest atrocities of which man was capable which comes, like revenge, from the Romans, and may be more hesitant to accept that someone in such a position of power and noble birth should be incapable of. Also it seems far more likely that it is Hamlets taunts that has caused the kings unrest as the Mousetrap does not provide solid evidence of Claudius’ guilt and that it is more a dramatic imperative that Claudius is guilty of killing Hamlets father as otherwise the play would not fit the criteria of its genre and lead it on to a far cry from what is intended. From this we can see that Hamlet’s methods are ineffective but they have to be correct for the play to carry on. In Act III Scene we see Hamlet finding himself in an ideal situation to carry out his revenge, he has just discovered that Claudius is guilty of murdering his father and now has Claudius alone and unaware; prime for the kill. However Hamlet for some reason stays his blade, and chooses that this type of revenge is not for him, either a clash between his Christian ideals of ‘do unto others as done to you’ and his Renaissance Roman ideals of revenge. Somehow this culminates in Hamlet seeing this revenge as not being up to scratch as he sees it as leading to Claudius forgiveness in the eyes of God, ‘To take him in the purging of his soul, when he is fit and seasoned for passage? ’ Hamlet’s choice to not kill Claudius here leads to his own death as well as the needless death of all the other characters, it also shows how his methods of enacting revenge are ineffective as he was basically given Claudius on a silver platter but refused to kill him due to his ideals contradicting his desires. One can see Hamlets actions during the final scene to show his methods of revenge as being very effective. After witnessing the death of his mother and Laertes confessing to Hamlet about what Claudius has done, ‘The King, the King’s to blame. ’ Hamlet wastes no time in avenging his mother as he forces Claudius to finish the poison, ‘Here, thou incestuous, murderous, damned Dane, Drink off the potion. This also could suggest that Hamlet’s previous delays in enacting his revenge were based only on non-conclusive evidence which in such a mind as Hamlets could very easily have manifested itself into doubt about what he had to do. But finally having conclusive concrete evidence of Claudius Hamlet does not delay in slaying him. Hamlets ability to carry out revenge seems to depend greatly on the presence of his mother and whether she is involved. We can see that when Hamlet is sent to speak with his mother after the Overall we can see in this that Hamlets methods of enacting revenge seem rather dependant on his state of mind, whether he is thinking rationally with a level head which leads to him procrastinating and overthink and subsequently be ineffective, or if his he is enraged, forced to react quickly, or spurned on by the presence of his mother whose presence infatuates and aggravates him. Overall though one must admit that Hamlet did in fact manage to kill Claudius which means to some extend are effective though not greatly as in doing so it lead to the deaths of almost all of the main characters in this play. Had Hamlet been more like his Fortinbras, who can be seen as a foil character, then he would have reacted upon learning immediately of Claudius guilt and slew him whilst he prayed but instead Hamlet delayed it and led to a more ineffective method of revenge.

Burger King Company Business Plan

Burger King Company Business Plan Executive summary: This business case is mainly designed for planning about the franchise of Burger King Company while this company has been franchise from 1980 in UK and the franchise of this company brings the success in many times. Burger King considers franchise is one of the predominant ways of doing business. At present, the Burger King franchise is one of the greatest food service retailers which have 25,000 restaurants placed in more than 80 countries. For franchise of Burger King I have to find the location where nearby exists any franchise of Burger King. By franchise this; I have advantage of location because initially I have to invest from my own risk. Burger King never provides the financial support for franchise and fund must be gained from the non-borrowed personal source. And the statistical figure might be come up to about $2, 50,000. The key objectives of taking the plan of Burge King franchise to achieve profitability. Because the brand image of Burge King is already existed in market and it is more recognized. So, I can expand the market easily and profit can be achieved. Business opportunity: There is the opportunity to operate own individual or more than one store. For this reason, I choose the place for establish the franchise of Burge King at 68A, Hillingdon Garden, Northwood near Northwood Green Lane W-bound bus stop, any branch of Burger King is not placed in Northwood area. Not only this, there is the potentiality of huge customers and highest profitability because the product or menu of Burge King is already recognized to the whole world. Benefits: For Burger King, there is no need to think about new menu and the cooking employees are already extremely efficient and used with all tasks. In Burger King Franchise, risk is reduced to set up my own business where division of labour and turnover intensity of fixed menu grants for appropriate economies of scale. Another benefit is that any new products are no need to develop and dont require to conduct any kinds of market analysis. And also no need to think about brand name or image. Costs: The franchise cost of Burger King might be  £ 2,60,000 where I have to provide 30% of the worth which is considered as unencumbered finance and the rest 70% will be collected from the bank as a loan in order to favourable funding terms. Another cost is one-off franchise fee of  £ 25,000 and franchiser training program fee is  £5, 000 which is returned after finishing the training program. Miscellaneous cost: Rent which will be paid monthly on premises related to profitability and sales will 12%. A fee will be paid for use of the Burger King 5% of sales. National marketing expenses contribution 4.5% of sales. Returns: In a year, a cash flow will be made where the cash inflow and outflow will about  £75, 000 to  £1,00,000 per year. But this statement will not certain because it will be made before debt repayment. The return can be more. The return on investment will currently about 10% which shows the profitability rate of this business. Implementation plan: Paid initial franchise fee: 12th March 2010 Franchiser training program: 14th March 2010 (start) Go down payment to Mc Donald: 18th March, 2010. Service providing will be started from 1st April, 2010. Literature review: The report is mainly done on the business plan of Burger King Franchise. I take the business plan of franchise of Burger King, because of several reasons. Todays business world are very much competitive and its become tougher and tougher for successful in the business market. If a person want to start his business as an entrepreneur it may be impossible to become profitable in the business market. Because establishing the new business or enter the market as a new, it is quite impossible to set up his business or become successful. But if we take the plan of establishing the business as a franchiser then it will be easy to achieve profitability in our business. In franchise business, a recognized brand is already existed and all things are readymade in before. Just spend some money to buy it and start the business. Franchising can be defined as the exercise of using another companys brand image and their successful business model. Through this kind of business, we can avoid investment and liability over a chain. The key factors of adopting franchise the business are that we can get the business with a good track record of profitability and that business is easily imitated. Here, for making business plan, I adopt the Burger King Franchise because I want to be my own boss in my business, can trade a well established and high quality of product, continuous support, benefits from national marketing carried out by Burger King and they receive excess to business forecast information. The best example of franchising is the brand franchising of Burger King. Burger King allows peoples to establish their own business as Burger King Franchiser and grant the rights to set up their business. Under the Burger King franchise, the franchisee purchases the equipments, fittings and the permission to run the franchise for 10 years. All franchisees of Burger King Use standardized branding, menus, design layouts and administrative systems of Burger King. The Burger King franchisees also use the same standards and operating methods or manufacturing and maintain the quality of the menu of items. When offering menu items, the important thing is to remember to customers is that they have a choice. They have a huge number of options of spending their money and places to spend it. However, Burger King places considerable importance on developing a menu which customers want. Market research establishes exactly what this is. However, customers demands change time to time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers preferences. Therefore, Care is not only taken to affect adversely the sales of one choice by introducing a new choice, which will cannibalise sales from the old one (trade off). Burger Kings knows that items on its menu will vary in popularity. Action of marketing undertaken and the resources invested will be different depending on the stage a product as reached. For example, a new product launch will typically relate to television and other advertising support. In any time a company will have a products portfolio, where each in a different stage of its cycle. Some of Burger Kings options are growing in popularity while arguably the Big Mac is at the maturity stage. Information about market: Burger King is recognized as the one of the best known brands around the whole world. Branding is the term which formulated an image of an organization, service or product. The image of the brand focuses on the customers view on the organization. Brand image is mainly used while an organization shows their loyalty towards their customer through their products or services. A brand can be recognized by marketing communication methods such as: promotion and advertising which is used for developing the designs, colours and images. Similarly, Burger King is popular by its most familiar logo. The brand image is a significant factor for franchising. Because without strong brand image, it is impossible to become successful in franchising business. Burger King faces competition from other forms of businesses in all its market. In addition, there are some factors such as: economic, legal and technological changes and social factors and many other ingredients may affect the success of Burger King. Burger King franchising marketing consists of identifying the needs and requirements of customers and tries to meet theses demand in a better way than its competitors and by this the company can get loyal customers. Burger King has some competitors which are Mc Donald, KFC, Subway, Star Bucks etc. But among them Mc Donald is the main competitor. And in my new Burger King franchising place, these entire competitors branch are existed. If we focus on Burger King and Mc Donald then we can see the first difference between these two is that the Whopper and Big Mac. But both are concentrating on customer health and taste. Burger King creates the achievement place for children. From this sector, Burger Kind earns a get percentage of their profits. And it is seen that children are requested to their parents to take them to Burger King, while Mc Donald doesnt give any response to this. Another strategic difference between these two is adult advertising. Burger King mainly advertises their salads shows to specify the mothers who bring their kids in the sign of Golden Arched restaurant where Burger King uses other promotional strategy that is the advertisement of Stacker Sandwich which is made with the layer of cheese and meats which is stacking up to four burgers high. Sub way provides 265 calories in its meal, while Burger King provides a gluttonous 375 calories. Burger King promotes the healthy side of foods by providing salad and water; they are still promoting the Whooper, that doesnt really help the matter. On other hand, Subway promotes the fresh salad and 5 a day veg. Subway provides either sub with a cookie, crips and/ or drink. Where, Burger King provides Whooper, drink and a salad which probably is much healthier than the chips. Burger King which is treated as a fast food company also gets competition from Star Bucks. Though Burger King has the strong marketing growth in fast food business, but the intention of doing competition against Star Bucks carries some risk. It can shown from the research analysis that Burger King has the slow down services where the Star Bucks serves the customer speedy services. But on the other hand, because of slower marketing growth, Star Bucks stock has lost about half its value since last January. Chances of success: In case of Burger King franchising, I have to meet so many competitors like as: Mc Donald, Starbucks, Sub way etc and may be there create tough competition in the fast food market. But as a Burger King franchisee, I can say that there is the possibility of huge success and can be got reasonable returns from this business because Burger King is already market recognized brands and it also famous for its healthy foods which bring young people in the Burger King Franchise. Burger King Franchise business is one that can be beneficial for both franchisor and franchisee. So, while the Burger King Franchisor is benefited through the brand becoming more and more visible and gets franchise fees from the franchisee, the franchisee that is me, take advantage of working with recognized brand, on there chances of success will be more. Task 2: Project resources: Burger King is mainly recognized for its delicious burgers. In annual, Burger King plan to continue expansion. It is considered as a more suitable place for franchising to own. For becoming successful in Burger King franchising, I have to take care about franchising business requirement that is its required resources such as: financial resources, human resources, business experience, ongoing fees, training, raw materials, considerations, growth, and equipment etc. These resources are described below: Financial resources: Burger King franchising headquarters fixed the financial franchise requirement which should be minimum  £ 2,50,000 of non- borrowed personal resources. It is also said that since the cost of each restaurant does vary, the fee of franchise would also different, but the  £ 3, 00,000 is a standard requirement. Among this requirement, 25% is coming from the franchisee and 75% is coming from bank loan. Human resources: Burger King often wants to recruit high experienced people for joining its bandwagon. As a Burger King franchiser, I have huge business opportunities but for using these opportunities I need the high skilled and experienced people who are the efficient on managing or owning business units, low level workers who have the experience of serve the customer and also dealing with the customer. Store equipment: In case of Burger King franchising, there has to be signed an agreement for a period of twenty years. This agreements state that the ownership of the building including the property used such as kitchen equipments, seats, decorator, fittings are all owned by Burger King and are taken on lease by the franchisee. So, there is no need to spend money on purchasing these equipments because these equipments are already provided by Burger King. Staff training and development: As a franchisee, I take new place where any Burger King Franchise not existing of Burger King which is placed on Northwood. So, there is need to train myself as a franchisee and for this purpose Burger King provides training to franchisee for being able to run the business efficiently. For becoming a franchisee, every franchisee has to complete a full time training program for which franchisee pays money to Burger King after completing the training program this money is refunded to franchisee. This program is lasting for nine months. It is very much important for a franchisee to start work with Burger King, wearing the staff uniform and learning all things from cooking and making food to serving customers and also learn cleaning. Training is held on regional training centre focuses on areas such as: leadership skill, team building, business management and handling customer enquiries. The franchisees will have to recruit, train and motivate their work force, so they must learn the skill of human resource management. At the end of the training program, they learn about stock control and ordering, profit and loss accounts and the legal side of hiring, and recruiting staff. As a result, no franchisee of Burger King would have to ask a member of his or her staff to do something that they couldnt do themselves. Knowing this can also be powerful motivator of the staff. Burger King is not only providing the training to it franchisee, it shows that the success and profitability of Burger King mostly connected to the success of the franchisee. An experienced and high skill full professional consultant team offers continuous support on all things from human resources to accounting and IT business controls. These field consultants may become valued partners of business and are a sounding board for ideas. In case of Burger King franchising, I take the new franchise of Burger King and in accordance to Burger King franchising business, in existing business there is no need to recruiting, selecting and hiring and train the employee. Because the old one store, there is already all staffs are recruited and trained. And these staffs are highly skill full for doing all types of restaurant jobs such as: customer service, cleaning and managing the store also. Because, Burger King, whenever recruit staff on its store they at first give 3 or 4 days training to new recruited person so that he will be able to do his work effectively and efficiently and he doesnt face any difficulty in sensitive work that is servicing the customer. Cost of staff training and development: I already mention that in case of old one store there is no need to recruit, hire, select and train the staff because on that store all things are available in readymade. Not only staff, equipment and store are also placed in right position. And there is the huge possibilities of achieving profit because the cost is only occurred from rent, service fee, franchisee training fee, contribution to national marketing spend. And franchisee training cost is: 5,000 and it is also refundable. Sources of resources: Financial resources: An initial investment that is 40% of the total cost in case of a new restaurant 25% is needed to be paid to the company where rest of the money being paid in at least 7 years. In order to down payment, there also have to meet some specification. Burger King franchising financial resources are coming from non- borrowed and personal resources. It may be including of bonds, securities and debentures; cash in hand; real estate or business equity. In case of financing, Burger King doesnt provide any financial support though there is the possibility of getting the benefits of achieve loans at lower rates. In the time of franchise, Burger King has to be paid monthly rent and service fees. Source of financial resources: Obtaining finance for a new business is very difficult rather than obtaining funds for a franchising business. The key factors for easily getting funds for franchising business is previous track record of franchise business. Because brand and trademark is already established, therefore Burger King Franchise is considered a lower risk investment. Franchise Bank Loan: A franchisee can get loan from commercial bank where this type of bank offer loan to franchise business with lower defaulter rate. In fact, most of the franchising industries expand by taking loan from commercial bank at an average rate of 9 to 10 percent per year. Burger King franchising is also expanding by taking loan. Here, as a Burger King franchisee I also take the loan from commercial bank. If a potential franchisor has enough credit and seems to have the necessary skills to run the business, franchisors will usually helps with financing in any way that they can. Some franchisor may even pre-qualify potential franchisees in addition to helping them put together their loan application packages. A good number of franchisors offer financial help to the franchisee either by financing all or part of the franchisee themselves or by helping them in locating another lender. Other financial resources: I can also get financial help from limited partnership, taking loans from friends and family, and second mortgages on existing properties. In end, whatever means a franchisee motivates in financing their franchising, it is necessary to remember that they will need to pertain in making a detailed plan about a new business for showing to prospective lenders how the business will be run. Human resource: After considering about financial resources, I have to think about human resources that are about hiring, selecting and training employees. Without employees, a business operation cant run. Here, Burger King offer a limited scope for employee advancement to the level of management which may attract a few motivated persons, most of our work force will be young, inexperienced and just learning about job responsibility. High employee turnover must be expected as employees graduate from high school or college or move on to other work. Good management techniques can make a difference in keeping longer term persuade staff and present continuously. Task 3: Implementation of the project: Before implanting my project that is Burger King franchising in Northwood, there should be describe about leadership and motivation that is how Burger King leads and motivate employees to do their jobs. Leading and motivating employees on Burger King: Employees are considered as the most significant resources in Burger King. Basically, Burger King Company uses three different motivational techniques such as: financial encouragement, non- financial encouragement and social policy. These three factors are mainly described in Maslows hierarchy theory. According to this theory, all kinds of needs must fulfill one after another. The strategy and structure of Burger King Company represents that only the simultaneous fulfillment of employees need will be enhanced an employees performance. In brief, for enhancing employees performance and companys productivity, Burger King uses effective motivational system. In order to present situation, Burger King Administration staff use situational approach. On the basis of motivation theories, Burger Kings administrators have used particular motivational techniques. Having using the procedure of assembly line in food preparation, Burger King has assures the standard of quality and high performance. Basically, managers of different stores use different leadership management technique. But in Burger King Store, every manager use their own management techniques, some managers are stiff and some are easy. And some use the both the hard and soft techniques of management. In fact, there is the mixture of lay back (laissez- faire) and autocratic styles leadership. Burger Kings has achieved the status of one of the most recognizable franchises across the globe through a mixture of successful marketing, consistent service and product, and strong leadership. Burger King mainly uses the goal oriented and task-focused leadership styles that still exists in the corporation today. Project implementation: List of activities: Assess financial requirements. Meet the experience requirement as a franchisee. Fill up the franchise application form. Pay initial franchise fees and other fees. Make 20 years agreement with Mc Donald. Start the business. Strategic groups: For becoming successful in Burger King franchising, there are some key factors which I have to consider. These key success factors are described below: Price: People can get the facility of food started from breakfast to meal in the price sector. Whenever any person feeds his family to Burger King, he first thinks about its cheap price with delicious and healthy items. In case Burger King franchising, it should be considered by a franchisor about its competitive price advantage. Quality: Burger King is one of the greatest food retailers that has reached new peaks at what can be achieved out of a global business market. The burger and French fries of Burger King are prepared to look, taste and smell very similar across the globe, despite all the variations in environmental differences. And in Burger King franchising, standardization of quality is also important. Location: Location is very important factor for set up the franchising the business. For selecting the location, any franchisor should have to consider its competitor, its marketing environment and consumer forms. For that reason, as a Burger King franchisee, I choose place of Northwood, where the store of any franchise is not established or running nearby, through marketing it can be going good. Opening hours: Generally, stores opening hour is very necessary for set up a business. But it depends on different stores and different place. Numbers of Burger King franchisee stores are 34 and these stores have different opening time and end time. In my Burger King stores, the opening time is 8 am. I think this opening time is better because it is the right time of taking the breakfast and on that more customers can come to the restaurant. In case of considering strategic group, Burger King is now in group 2 i.e. the main market food retailers- compete on price, offer better ranges and better customer services. Selected marketing strategy: There are several strategies such as: Strategy 1: all unnecessary attributes are removed, leading to lower costs Strategy 2: offer a range of products but change a lower price. Strategy 3: hybrid strategies; combination of differentiation and price based strategy. Strategy 4: the product must be differentiated in a significant way that buyers are prepared to pay extra. Among these strategies, I take the strategy 3 that is hybrid strategy. This strategy is already used in my Burge King store and this strategy includes: Successful use of price or differentiation strategy can lead to opportunities to develop other strategy. Superior cost advantage of Burger King, which generates profit that is invested in differentiation without destroying the cost advantage. Differentiation may lead to high sales volume, economies of scale, and lower cost. But in Burger King, differentiation leads to lower cost. Implementation of marketing strategy: Marketing strategy is basically planned by considering the basis of competition and the standard of quality. Different marketers such as: niche, leader and followers select and implement different strategies in different ways. As a market leader, Burger King may choose to consolidate their position in a number of ways to help them achieve competitive advantage. They may: Exploit their superior cost structure. Raise barriers through marketing expenditure, blocking access to distribution channels. Buy competitors and close down their capacity. Among these ways, Burger King uses the first one that is exploiting their superior cost structure. Marketing mix: Product: When offering menu items, the important thing is to remember to customers is that they have a choice. They have a huge number of options of spending their money and places to spend it. However, Burger Kings places considerable importance on developing a menu which customers want. Market research establishes exactly what this is. However, customers demands change time to time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers preferences. For meeting these changes, Burger King should introduced new products and phased out old ones, and will continue to do so. Price Value of customers perception is an important factors of the price charged. What a product is worth customers draw the picture of product on their mind. A product is a physical item and it has psychological connotations for the customer. There are some difficulties of using products low price as a marketing tool is that the customer may feel that a low price is symptom of compromised quality. It is very much important when deciding on the price to be fully aware of the brand and its integrity Promotions It includes marketing communication such as advertising which is conducted on TV, radio, in cinema, online, using poster sites and in the press. Other promotional sectors are sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, demonstrations, etc. Marketing communications skill is to develop a campaign which applies several of these methods in a way that provides the most effective results. Place: The most important element of the marketing mix i.e. price is not just about the physical location or distribution points for products. Price gives emphasis on the management of a range of processes involved in bringing products to the end consumer. Monitoring controlling: Majority of the chain of franchising are controlling under both the outlet of company- owned and franchised. In previous, a manager was ran the business and in return he got the salary when the chain is the remainder of the profit. After the time change, franchisee keeps the profit after paying the applicable fees to the chain. Thus, when product is decentralized, then franchisee give incentives as a high amount which are very much significant for a large organization. As a franchisee, I have to monitor my franchise business because whether it is new or existing one business, every business should monitor by its owner, whether it is run properly or not, whether it gains profit or not, or whether it can satisfy the customer expectation or not. There also has the reason for monitoring the business. Such as: I have to see whether my business is going according to my plan or not also have to detect and react appropriately to deviations and changes to plans. As an owner of Burger King franchising, I have to monitor only its quality and its money. Because, other significant things such as: human resources, machines, materials, space, time, task etc. after monitoring these things, the output such as: progress, costs, job starts, completion, engineering or design changes and variance order also have to monitor. But in case of Burger King franchising, there is no need to monitoring the human resources or machines or materials these things. Because, in case of existing store franchising, there all ready all resources and material are ready. For my franchising business, I can visit the store from my head office on logically basis that means on the basis of specific reason. Monitoring technique: There are several techniques through which I can monitor and control the franchising business and these techniques are: Through meetings with clients, parties involved in project (contractor, supplier etc.) For schedule -update CPA, PERT charts, update Gantt chart. Using earned value analysis. Calculate critical ratios. Milestones. Tests and inspections. Delivery or staggered delivery etc. Among these techniques, for my franchising business, meetings arrangement is the best because through meetings I can interact with contractors and suppliers and can also monitor and control my business as a Burger King franchisor. Conclusion: This report is made for the purpose of developing a business plan for fulfilling the requirement of Management Research- Project Presentation assignment. The business plans, which is mentioned and on which basis whole assignment are made, is franchising of Burger King. Specially, I take the business plan of Burger King franchising because I have the interest on this that is how a franchising business can achieve profit or from where its resources collected and how this business implemented. About these things, I add on my report i.e. as a Burger King franchisor, how can I start the business, what should be my requirement criteria, what is staff training and its cost and how can I collect my human and financial resources. And the end on the report, I include implementation process, then the marketing strategy of my business and the last, how can I monitor and control my business and what techniques I can use. The whole report is made as a business report. A full list of references is included at the end of the report. Reference: http://franchises.about.com/od/financing/a/ease-financing.htm http://www.mcdonalds.com/countries/ireland/ireland_franchise/requirements.html http://ezinearticles.com/?Thinking-About-Starting-a-McDonalds-Franchise?id=2935173 http://www.articlealley.com/article_139666_50.html http://ivythesis.typepad.com/term_paper_topics/2009/01/mcdonalds-trying-to-sustain-their-market-leadership.html http://books.google.co.uk/books?id=7ctnVNMtBQgCpg=PA179lpg=PA179dq=leadership+styles+in+mcdonaldssource=blots=tYrvB7kzjrsig=NCLupDugA2IFJwo7MeMQ0BsTtTMhl=enei=ZaqZS_XqF5Dw0gSKu-H6Cwsa=Xoi=book_resultct=resultresnum=8ved=0CB8Q6AEwBw#v=onepageq=f=false http://www.ehow.com/how_2078345_buy-mcdonalds-franchise.html http://www.stanford.edu/group/siepr/cgi-bin/siepr/?q=system/files/shared/pubs/papers/pdf/06-22.pdf

jumping Essay examples -- essays research papers

Carthage Goes to War with Rome From the middle of the 3rd century to the middle of the 2nd century BC, Carthage was engaged in a series of wars with Rome. These wars, known as the Punic Wars, ended in the complete defeat of Carthage by Rome. The most prominent figure of the Punic war s was General Hannibal of Pheonician Carhtage. During these wars, it is likely that the colonizing expeditions of the Carthaginians were supported by many emigrants from the Phoenician homeland. Hannibal (b. 247 BC, North Africa--d. c. 183-181, Libyssa, Bithynia), Phoenician Carthaginian general, one of the great military leaders of antiquity, who commanded the Carthaginian forces against Rome in the Second Punic War (218-201 BC). Early life Hannibal was the son of the great Carthaginian general Hamilcar Barca. According to Polybius and Livy, the main Latin sources for his life, Hannibal was taken to Spain by his father and at an early age was made to swear eternal hostility to Rome. From the death of his father in 229/228 until his own death c. 183, Hannibal's life was one of constant struggle against the Roman republic. His earliest commands were given to him in the Carthaginian province of Spain by Hasdrubal, son-in-law and successor of Hamilcar; and it is clear that he emerged as a successful officer, for, on the assassination of Hasdrubal in 221 BC, the army proclaimed him, at the age of 26, its commander in chief, and the Carthaginian government quickly ratified his field appointment. Hannibal immediately turned himself to the consolidation of the Punic hold on Spain. He married a Spanish princess, Imilce, then began to conquer various Spanish tribes. He fought against the Olcades and captured their capital, Althaea; quelled the Vaccaei in the northwest; and in 221, making the seaport Cartagena (Carthage Nova, the capital of Carthaginian Spain) his base, won a resounding victory over the Carpetani in the region of the Tagus River. In 219 BC Hannibal made an attack on Saguntum, an independent Iberian city south of the Ebro River. In the treaty between Rome and Carthage subsequent to the First Punic War (264-241), the Ebro had been set as the northern limit of Carthaginian influence in the Iberian Peninsula. Saguntum was indeed south of the Ebro, but the Romans had "friendship" (though perhaps not an actual treaty) with the city and regarded the Carthagin... ...arthage unopposed (AD 533). Carthage, after its capture by the Arabs in 705, was totally eclipsed by the new town of Tunis. Though Roman Carthage was destroyed, much of its remains can be traced, including the outline of many fortifications and an aqueduct. The former Byrsa area was adorned with a large temple dedicated to Juno, Jupiter, and Minerva, and near it stood a temple to Asclepius. Also on the Byrsa site stood an open-air portico, from which the finest Roman sculptures at Carthage have survived. Additional remains of the Roman town include an odeum, another theatre constructed by Hadrian, an amphitheatre modeled on the Roman Colosseum, numerous baths and temples, and a circus. The Christian buildings within the city, with the exception of a few Vandal structures, are all Byzantine. The largest basilica was rebuilt in the 6th century on the site of an earlier one. Churches probably existed during the 3rd and 4th centuries, but of these no traces remain. The ancient Phoenician language survived in use as a vernacular in some of the smaller cities of North Africa at least until the time of St Augustine, bishop of Hippo (5th century AD). Source: Encyclopedia Britannica.

My writing ritual

The writing process Is new to me since Vie been out of school for 2 plus years. I am a new writer thus I am learning new writing techniques that produces a more unique personalized writing for me. The new technique I have learned Is writing rituals which are a detailed act or series of acts carried out by an Individual to relieve anxiety or to forestall the development of anxiety. Also (psycho) any repetitive behavior, such as hand-washing, performed by a person with a compulsive personality disorder.These steps will explain its self and it'll show how it can also be plied to your everyday life. The rituals I use help to relieve stress when writing and is very important doing so. Although the steps I take are very tedious and well- structured, I put myself in a mind to produce well papers that represent not only me as a student but as a creative mouth piece generating an art. In order to succeed with a well-grounded paper I use these steps that I will explain in detail in following p ages. Introduction As for me to begin my process to write, I prepare my mind, body, and soul.Whether, for homework, a speech, guidelines, or announcements, I have to prepare yeses or I won't be able to focus and be easily distracted. I've noticed my preparations have made my writing extremely successful. These steps will explain it and it'll show how it can also be applied to your everyday life. Step by Step Beginning my days at 6 A. M. Get dressed, brush my teeth and wash my face. Then, I go downstairs to make coffee. I like everything to be clean and organized so I clean the kitchen, put all the clean dishes away (from the day before) and fix the couch.I make my coffee and go back upstairs. I play Soft Charlatans music to set the atmosphere. So I'm not so tense while I'm writing, I use the yoga ball to stretch my muscles. Then, I set up my computer, take out my notes that Ill need, and look at the assignments that are due. If I get overwhelmed, I like to go for a walk and think ab out the assignment. I ask myself how I can complete it successfully, have I ever done this type of assignment before, and can it be applied to reality? I also do research to further my understanding and to make sure I have the right ideas for the assignment.Before I get started, I like to get a cold glass of water, some fruit, rackets, or peanuts so I wont lose my focus. Think of this as food for thought! And these are my steps to succeed. With the writing rituals I listed above show what I use to create assignments and how important they are to me producing a well-organized paper. I like to succeed; I take my education very seriously so this exercise has shown me that I'm going down the right path. During this course, Vie learned in order to succeed; I have to take extra steps to accomplish my goals. I think this course has helped me improve in all aspects of my life.

The eNotes Blog How to UseSemicolons

How to UseSemicolons This is part three  in our original grammar series. Semicolons, or, in the words of Kurt Vonnegut, â€Å"transvestite hermaphrodites representing absolutely nothing,† have been given a bad name. You and Kurt may avoid them if you choose. If, however, you’ll open your hearts to the tiny mutants, I think you’ll find they’re really rather â€Å"useful little chaps†- in the words of Abraham Lincoln. Think you know how to use a semicolon? Take this test and find out. Choose the correctly punctuated sentence. 1. A. If this segment on semicolons is about porcupines; I’m not reading it. B. The author wouldn’t write about porcupines again, people would get bored. C. She did forget to mention the adorable word for a baby porcupine, though; porcupette. D. But that’s the last thing she’ll say on the subject; she is moving on. 2. A. Writing these tests looks fun; easy; and simple. B.  Writing these tests is actually hellishly, distressingly difficult; drains you of your will to live, ruins your morning; noon, afternoon, and night; and leaves you wondering when dinner is. C. Writers struggle against the following: overstatement; hyperbole; lack of snacks. D. Writers continue thanks to their remarkable ability to persevere in the face of hunger, fluorescent lights, and doubt; the encouragement of their coworkers, who are unfailingly kind; the fluffy dog, whose name is Ellie, at their feet; and the pretzels they forgot were in their pocket. 3. A.  The editorial team thinks that Ellie’s fluffy mane should be dyed pink, however, they are not sure her owner would like that. B.  The editorial team decided that discretion was the better part of valor, accordingly, they decided to just imagine Ellie with a pink mohawk. C.  The imaginary Ellie looked very cute with a pink mohawk, hence, there was renewed debate. D.  It is sometimes better to ask forgiveness than permission; however, sometimes it is better to ask permission. Answers: 1.d 2.d 3.d After some (clearly expert) Photoshopping, its a unanimous yay for Ellie  getting a pink mohawk. 1. Semicolons are still not commas The comma at the bottom of a semicolon is not an all-access pass to the comma party; it is a sometimes-maybe pass. Think of it like the Avengers. Though Bruce Banner can sometimes do Iron Man’s job, there are instances where the two really aren’t interchangeable and shouldn’t be confused. The primary place a semicolon should go is between two independent clauses that don’t have a conjunction (e.g. and, but, etc.), though on occasion it’s okay to leave in the conjunction. For example, you could write I was confused about which of the handsome scientists turned into an uncontrollable green monster; I decided to find out by means of trial and error. You would be perfectly justified in replacing the semicolon with a period or an em dash- but you can’t replace it with a comma. The good news is that the semicolon is a useful tool to fix your comma splices. A comma splice occurs when you connect two independent clauses without a conjunction, like this: My scientific experiment proved successful, it also destroyed New York City. Pop a semicolon in and poof! No more comma splice. Also no more city. 2. Semicolons are not colons As with commas and scientist Avengers, semicolons and colons are occasionally interchangeable. The colon, however, is really more like Hawkeye: a one-trick pony whose usefulness is limited to only a handful of occasions. Unlike a semicolon, which doesn’t specify the nature of the relationship of the two independent clauses you are connecting, a colon indicates that the second clause is an example of, directly explains, or emphasizes the point of the first clause. For example, you could use either a semicolon or a colon in the sentence Hawkeye’s inclusion among the Avengers is perplexing: he seems a mortal among gods. One should not, however tempted, write Hawkeye’s inclusion among the Avengers is perplexing: he does, however, have nice arms. When in doubt, try replacing a colon with the words â€Å"that is,† â€Å"specifically,† or â€Å"namely.† If your new construction makes sense, there’s a good chance you can go with a colon. If not, consider opting for a more multipurpose warrior: the semicolon. 3. Semicolons and lists One place a semicolon can’t go is before a list. Only a colon will do in I think my chances are good with the following Avengers: Thor, Captain America, and Iron Man. There is, however, a use for a semicolon when the internal punctuation of a series gets painfully complicated, perhaps as in I can’t believe you don’t think I could date the following Avengers: Thor, the Norse God, Captain America, the hero of WWII, and Iron Man, the billionaire playboy superhero. Resolve confusion with semicolons, as in Okay, I realize I might have been a little ambitious in thinking I could date the following Avengers: Thor, the Norse God; Captain America, the hero of WWII; and Iron Man, the billionaire playboy superhero. 4. I still don’t get why I would ever use a semicolon You could use a semicolon to join two independent clauses (things that could function as full sentences on their own). A semicolon indicates a closer relationship between the ideas than a period would. For example, I could write Thor is the best Avenger. He is really attractive. He also has courage and fortitude of mind. With a period between all those ideas, I might simply be throwing out unrelated thoughts that occur to me about Thor. I could also write Thor is the best Avenger; he is really attractive. He also has courage and moral fortitude. But if I did that I’d be betraying the fact that I’ve based my assessment of his superiority primarily on his remarkable physical qualities, and the moral fortitude is really an afterthought. The only other proper use for a semicolon is helping you sort out a list with crazy internal punctuation, like I argue that Thor is better than Captain America because he is, quite frankly, musclier; experiences- unlike his morally uninteresting counterpart- the occasional conflict of the soul; and wears a cape and shiny armor, but no silly-looking helmet with a chin strap. 5. Do I ever have to use a semicolon? No. There are only a handful of places where the way you’ve constructed your sentence demands that you use a semicolon, and you can usually rewrite to avoid them without too much difficulty (though your life will be emptier for it). If you are determined to persist in your crusade against the semicolon, then here’s a list of constructions you must also avoid. You can’t use transitional adverbs to join two independent clauses. (Yes, you say, this sounds like a real tragedy.) Let me clarify. You can’t write Thor, Captain America, and Iron Man decided to take a break and enjoy the Avengers hot tub, however, there was a shortage of towels. (See? It would be tragic if you couldn’t say that.) The comma is incorrect. Instead, you must write either They decided to enjoy the Avengers hot tub; however, there was a shortage of towels or They decided to enjoy the Avengers hot tub. However, there was a shortage of towels. You have to rewrite lists to exclude internal punctuation, which means you can’t fit in any of those charming asides you wanted, and sentences like the comparison of Captain America and Thor above become boring constructions like I guess Thor is maybe better than Captain America because he is bigger, sort of complicated, and doesn’t wear a hat.

Quick Geography Facts About Mexico

Quick Geography Facts About Mexico Mexico, officially called the United Mexican States, is a country located in North America south of the  United States  and north of  Belize  and  Guatemala . It has coastline along the  Pacific Ocean, Caribbean Sea, and the  Gulf of Mexico  and it is considered the 13th largest country in the world based on area.   Mexico is also the 11th most  populous country  in the world. It is a regional power for Latin America with an economy that is strongly tied to that of the United States. Quick Facts About Mexico Population: 112,468,855 (July 2010 estimate)Capital: Mexico CityBordering Countries: Belize, Guatemala, and the United StatesLand Area: 758,450 square miles (1,964,375 square kilometers)Coastline: 5,797 miles (9,330 kilometers)Highest Point: Volcan Pico de Orizaba at 18,700 feet (5,700 meters)Lowest Point: Laguna Salada at -32 feet (-10 meters) History of Mexico The earliest settlements in Mexico were those of the Olmec, Maya, Toltec, and Aztec. These groups developed highly complex cultures prior to any European influence. From 1519-1521, Hernan Cortes took over Mexico and founded a colony belonging to Spain that lasted for almost 300 years. On September 16, 1810, Mexico proclaimed its independence from Spain after Miguel Hidalgo formed the countrys declaration of independence, Viva Mexico! However, independence did not come until 1821 after years of war. In that year, Spain and Mexico signed a treaty ending the war for independence. The treaty also laid out plans for a constitutional monarchy. The monarchy failed, and, in 1824, the independent republic of Mexico was established. During the later part of the 19th century, Mexico underwent several presidential elections and fell into a period of social and economic problems. These problems led to a revolution that lasted from 1910 to 1920. In 1917, Mexico established a new constitution, and, in 1929, the Institutional Revolutionary Party rose and controlled politics in the country until 2000. Since 1920 though, Mexico has undergone a variety of reforms in the agriculture, political, and social sectors that allowed it to grow into what it is today. Following World War II, Mexicos government focused primarily on economic growth, and, in the 1970s, the country became a large producer of petroleum. In the 1980s though, falling oil prices caused Mexicos economy to decline, and, as a result, it entered into several agreements with the U.S. In 1994, Mexico joined the North American Free Trade Agreement (NAFTA) with the U.S. and Canada, and, in 1996, it joined the World Trade Organization (WTO). Government of Mexico Today, Mexico is considered a federal republic, with a chief of state and a head of government making up its executive branch of government. It should be noted, however, that both of these positions are filled by the President. Mexicos legislative branch is comprised of a bicameral National Congress which consists of the Senate and the Chamber of Deputies.The judicial branch is made up of the Supreme Court of Justice. Mexico is divided into 31 states and one federal district (Mexico City) for local administration. Economics and Land Use in Mexico Mexico currently has a free market economy that has mixed modern industry and agriculture. Its economy is still growing, and there is a large inequality in the  distribution of income. Mexicos largest trading partners are the U.S. and Canada due to NAFTA.The largest industrial products that are exported from Mexico include food and beverages, tobacco, chemicals, iron and steel, petroleum, mining, textiles, clothing, motor vehicles, consumer durables and tourism.The main agricultural products of Mexico are corn, wheat, soybeans, rice, beans, cotton, coffee, fruit, tomatoes, beef, poultry, dairy and wood products. Geography and Climate of Mexico Mexico has a highly varied topography that consists of rugged mountains with high elevations, deserts, high plateaus and low coastal plains. For example, its highest point is at 18,700 feet (5,700 m) while its lowest is -32 feet (-10 m). Mexicos climate is also variable, but it is mainly tropical or desert. Its capital, Mexico City, has its highest average temperature in April at 80ËšF (26ËšC) and its lowest in January at 42.4ËšF (5.8ËšC). More Facts about Mexico The main ethnic groups in Mexico are Indian-Spanish (Mestizo) 60%, Indian 30%, Caucasian 9%, other 1%.The only official language in Mexico is Spanish.Mexicos literacy rate is 91.4%.The largest city in Mexico is Mexico City, followed by Ecatepec, Guadalajara, Puebla, Nezahualcà ³yotl, and Monterrey. (Its important to note, however, that Ecatepec and Nezahualcà ³yotl are also suburbs of Mexico City.) Which U.S. States Border Mexico? Mexico shares its northern border with the United States, with the Texas-Mexico border formed by the Rio Grande. In total, Mexico borders four states in the southwestern U.S. ArizonaCaliforniaNew MexicoTexas Sources Central Intelligence Agency. (26 July 2010). CIA - The World Factbook - Mexico.Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/mx.html Infoplease.com. (n.d.). Mexico: History, Geography, Government, and Culture- Infoplease.com.Retrieved from: infoplease.com/ipa/A0107779.html United States Department of State. (14 May 2010). Mexico.Retrieved from: state.gov/r/pa/ei/bgn/35749.htm

Why I would be an asset to Medical School Essay Example

Why I would be an asset to Medical School Essay Example Why I would be an asset to Medical School Paper Why I would be an asset to Medical School Paper Essay Topic: Medical I would be an asset to medical school because I believe that I have the necessary skills, the right attitude, and the necessary understanding of the medical profession which would enable me to become a highly competent doctor someday. However, more than the knowledge, skills, attitude, it is my many experiences in life which I believe is the key for me to become a valuable asset to the Royal College of Surgeons in Ireland. My inclination towards medicine basically began in high school where I was involved in a volunteer medical mission in a highly impoverished area, which had difficulty accessing hospitals since its location was isolated from major cities. Although, being a student, I was only assigned to assist the doctors and other medical personnel who were with us, nothing could equal the joy and satisfaction I felt when I saw the smile on the face of an old woman after one of the doctors gave her a free check up to diagnose her illness which was later identified as pneumonia. Basically, this experience made me realize that I wanted to have a career in the medical field as I would be able to help a lot of people in need. In addition, my experience in the medical mission made me realize that I had a way better life than the people I met there so it is my job to help them. In this regard, I believe that there would be no better way to help these kinds of people than to enter the medical profession where I can use my talents in a way that would greatly benefit society. More importantly, the life changing experienced I had made me appreciate more the true value of life itself. Personally, I believe that for any doctor to effectively preserve and improve the condition of a life, he or she must know the how to value life first. My passion for medicine grew even more when I was in college as I continued my participation in medically-oriented activities. Furthermore, I met a lot of people from different cultures and people from different walks of life. As a result, I was able to develop my interpersonal skills which I believe are crucial skills that a doctor must possess in order for him or her to be able to become efficient in dealing with patients. In addition, I believe that my attitude is very much in line with the medical profession as I am basically a service-oriented person. For me, more than the salary, the fame, and the prestige, it is essential for any doctor to place the patient’s needs first above his or her needs. By doing so, not only is the doctor able to help people in need, but he or she also significantly contributes to the medical profession as he or she provides the best medical services possible with little. Moreover, although it is no secret that the study of medicine entails an enormous amount responsibility and hard work, I believe that it is my passion and my dedication to the craft that would enable to survive the grueling years ahead if I am accepted in the Royal College of Surgeons. In short, I believe that my years of experience dealing with people in need, my selfless attitude, and most of all, my desire to help preserve and improve the condition of the people in need would allow me to become a vital asset to the Royal College of Surgeons, where I believe I would be trained by the best instructors to become a highly efficient and well-rounded doctor someday. If I am blessed and fortunate enough to be accepted in the Royal College of Surgeons, I believe I would no doubt grow into a highly-competent professional and subsequently contribute not only to the school but also to the medical profession itself.

Popular Culture Essay Example | Topics and Well Written Essays - 1500 words

Popular Culture - Essay Example In most cases, popular culture is used to refer to the cultures of low class citizens as opposed to the official culture of the high in the society. TV shows and other forms of mass media are often used to depict how people in a certain society are expected to behave (Ashby, 2010). Grey’s Anatomy is about the lives of surgical interns who are residents of a fictional hospital known as Seattle Grace Mercy West Hospital. The series shows the interns as they evolve into experienced doctors under the care of their more experienced mentors. Although the show revolves around the everyday lives of the doctors, it is worth noting that much emphasis is put on their personal lives as opposed to their professional sides. A typical day starts with the interns arguing about who should take care of a certain patient. This ends after the intervention of a hospital superior who is charged with the responsibility of assigning duties to the interns. The main theme of the series is the interacti ons that take place between patients and the doctors as well co-workers (Rhimes, 2005). On the other hand, Family Guy is about the adventures faced by Peter Griffin’s family. Griffin is an American- Irish catholic, a blue-collar worker and has a well-known Rhode Island. In addition, he speaks with a deep Eastern Massachusetts accent. His wife is known as Lois, a homemaker who plays piano. The two have three children, a teenage daughter by the name of Meg. Chris is their teenage and overweight son who resembles his father in several ways. Stewie is the youngest son but he has adult mannerisms. In addition, they have a dog by the name of Brian, who has anthropomorphic characteristics and can engage in human conversations as well as drink martinis (MacFarlane, 1998). Similarities The two TV series are based on relationships between people in a family setting and among friends. Although Family Guy focuses on the lives of the Griffin family, it is of paramount importance to note t hat the relationship between the family and their neighbors is highly explored (MacFarlane, 1998). In Grey’s Anatomy, the resident interns are like a family because they have to stay together until they done with their internship (Rhimes, 2005). Relationships are not easy in the two series because of the differences that exist between the characters. The interns are always arguing about the patient one will attend to and this is evident when Griffin is not happy with the paraplegic police officer, Joe Swanson. This happens despite the fact that Swanson has not done anything wrong to the Griffin’s family, but he is told that he is unwelcome in their restaurant. In addition, family feuds are evident as seen in the way the Griffin’s treat Meg. This is because they believe that she is timid and unable to fit in school. Although Stewie is the youngest, he is considered more intelligent than his elder siblings. Moreover, Brian, the dog is held in high esteem than Meg and Chris despite the fact that the latter resembles his father in several aspects (MacFarlane, 1998). Just as the hospital superiors are the heads of the interns in the hospital, Griffin is the head of his family. The superiors make most of the decisions irrespective of what the interns want. Whenever they find the interns arguing about patients, they do not take time to consult the interns before coming up with a solution (Rhimes, 2005). On the same note, ideas from Meg and Chris are not welcome to the family because

Analysis of Media Coverage of the Summers Controversy Essay

Analysis of Media Coverage of the Summers Controversy - Essay Example Summers emphasized that this evidential difference between men and women in sciences could not be overlooked. The media blew Summers’ remarks out of proportion in the ensuing controversy, reporting that the academic was a chauvinist, who upheld the notion that women are naturally inferior to men.   In my opinion, the media framed and perpetuated the controversy, missing out on the fact that he was hypothesizing on the significant gap between men and women while trying to provoke further research into the issue. Summers was wrong to state that women are inherently inferior to men since he did not have any scientific evidence to prove this; further, his tendency to understate the role of gender and socialization in the same, lowers the credibility of his hypotheses. Summers' controversial remarks were first published in the Boston Globe newspaper. The paper primarily focused on the Harvard president’s second suggestion on the potential cause for fewer female representat ives in sciences. This statement quoted Summers stating that males attain higher test scores in science and math than females. He continued to say that although nobody could explain this occurrence, studies in behavioral genetics shows that aspects usually attributed to conditioning or socialization could actually be based on biology. The Boston Globe reported that conference participants said that in making this point, Larry Summers was implying that women do not possess the same scientific and mathematical ability as men.  

Role of Outsourcing in Housekeeping Department Essay

Role of Outsourcing in Housekeeping Department - Essay Example Housekeeping activities that are increasing being outsourced these days involve gym, gardening, swimming pool, linen, laundry, carpet cleaning, curtain cleaning, window cleaning, marble polishing etc (Kim and Mi Kim). These activities are also discussed in the study text books. What actually is the surprising trend that is being followed in large chain of hotels is the outsourcing of more areas which includes floor cleaning, faà §ade cleaning, terrace cleaning and its maintenance, horticulture, pest control and entire compound including all offices. There are few reasons of outsourcing of housekeeping department that have been identified in an interview with Mr. Zubair Baweja, managing director, Hotel Regent Plaza Karachi, where he explained that the foremost reason in outsourcing area is to put more attention towards the main activities of the hotel business. Those areas in which management is not directly involved with the guests are outsourced to specialized firms which bring in more efficiency and effectiveness in housekeeping activities. The other reasons which caused the management of hotel to go for outsourcing is to eliminate the employee power in the hotel. The effect of unionization and other labour bodies are discouraged by the tool of outsourcing some areas of business. Moreover, the management avoids some high fixed costs which contain selection, recruitment, training and development and turnover costs which could have been incurred, had some departments not been outsourced.

Terms of Reference Essay Example | Topics and Well Written Essays - 1000 words

Terms of Reference - Essay Example In this regard, the notion of â€Å"zero hours contract† will be elaborated as an effective measure or solution. A qualitative approach of research methodology will be taken into concern for completing the study with focusing on varied secondary sources. These secondary sources may comprise reviewing varied scholarly based journal articles and books relating to the notion of zero works contract and also the online websites of the selected company i.e. Control Risks, wherein the company published about the problem. It is projected that by reviewing such secondary sources, a detailed understanding can be made regarding appropriate utilization of zero hours contract within the aforesaid security company, which will aid in mitigating and improving the above identified problem facing by the company. According to Brinkley (2014), the idea of Zero Hours Contract is regarded as a type of work contract, which is especially followed with varied companies. This type of working agreement especially refers to an on-call agreement between the employers and the employees of a specific organization. It is worth mentioning that the prime facet of zero hours contract is ascertained to be forming as well as developing an informal relationship between employers and employees facilitating employees to solve varied problems like ineffective communication between these organizational members due to increased level of involvement in corruption. There are several legal risk factors that can be related with this type of work contract. The temporary vacancy in a company has been fulfilled by the process of zero hours working contract (Brinkley, 2014). In relation to the above context, the importance of zero hours contract is found to be quite useful in several working sectors. Thus, it can be affirmed that the zero hours contact can found its applicability in the security company i.e. Control Risks, which will aid in improving the above stated problem facing by the company in the

Autism Spectrum Disorder Research Paper Example | Topics and Well Written Essays - 1000 words

Autism Spectrum Disorder - Research Paper Example ASD varies in individuals concerning its onset, with cases that are from birth while others develop in later life. In the area of learning, impairment makes the affected child who could be, for example, be in the fifth grade, to have the reading level of a second grade level child. In the area of socialization, other children start to portray withdrawal symptoms, where they prefer to be alone, and seem uninterested in the games or activities of the people around them. This affects their communicational development and their learning ability (Tidmarsh and Volkmar, 2003) because socialization is a very important aspect of childhood development, since children learn some aspects of behavior through imitating what other children are saying or doing (Tidmarsh and Volkmar, 2003). These children with ASD lack this chance of developing if the situation is not addressed through encouraging them to interact with other children (Volkmar, 2012). Some children with ASD also show signs of uncontro llable fits of temper, great resistance to change and are oversensitive or under sensitive to sounds or sights, while others too are prone to epileptic seizures and fits, anxiety and depression. Others will portray the lack of interest in the people around them, avoiding eye contact and probably only showing interest in toys and other objects or in a certain subject. Some of the victims of ASD speak very few or no words at all, but use pictures and signs to communicate, while others are preoccupied with certain objects or items. Many victims of ASD portray a consistent adherence to some specific rules and rituals . It is also worthwhile to note that autism affects boys more than girls with the ratio being that out of every five people with the disorder, four are male (Volkmar, 2012). Research on the possible causes of autism has been done extensively and is continuing, but no clear causes have been established but scientists have been able to identify some various types of genes tha t are associated by the disorder and there also have been noticeable relationship with the disorder among close family members, indicating that genetics is a major factor (Tidmarsh and Volkmar, 2003). Research has shown that an identical twin has a 90% chance of getting ASD if the other twin has the disorder, further advancing the theory about genetics (National Institute).It has also been observed that due the presence of high levels of serotonin and other transmitters of information to the brain, ASD could be caused by their interfering with normal brain formation starting from fetal stage to later life. These substances have been found to occur in higher than normal levels in people with ASD. ASD has no known cure but therapeutic and behavioral interventions can be and have been used to bring a remedy to some of the specific symptoms observed and, where applied there have been great improvements. While symptoms may vary, it is very important that they be noted as early as possibl e so that ways to manage the disorder can be enhanced earliest possible (Tidmarsh and Volkmar, 2003). The following methods would be helpful to assist or educate a victim of ASD in the best way possible. I would emphasize on the screening and proper diagnosis of his

Business Informaton Managemnt BIM) Essay Example | Topics and Well Written Essays - 1750 words

Business Informaton Managemnt BIM) - Essay Example an easy to use communication channel to various individuals and corporations, information on almost every subject is readily available and it facilitates the conducting of various activities such as personal selling, account payments, advertising, publicity and even sales transactions among others With our focus on marketing, it must be borne in mind that the new information and communication technology has revolutionised the ways of marketing communication and doing business. The advent of the internet has brought about new features that make communication relatively easy and can reach a wide range of people located in diverse geographical areas. Digital communication via the use of the internet is very fast and effective. In terms of Marketing, Kotler (1998) calls this online marketing. Various companies have set up their online channels where marketing information about their products can be readily available from time to time. The internet is a medium that uses broadcasting and publishing with the aid of connectivity of computers that are online. Unlike other traditional forms of media, the use of the internet can facilitate a two way communication between the participants involved. In this case, both the marketer and the consumers have a direct link which makes it relati vely easier for the marketer to identify the needs and interests of the consumers. Thus, according to the marketing concept, marketing managers should try to identify the needs of their customers as well as satisfy them. In some instances, these customers are isolated and located further apart but their needs have to be satisfied which prompts the managers to undertake research in a bid to keep pace with the changes taking place in the market. Strydom, (2004 p86) defines marketing research as, â€Å"the systematic design, collection, interpretation and reporting of information used to help marketers solve specific problems to take advantage of marketing opportunities.† In undertaking this

Terms of Reference Essay Example | Topics and Well Written Essays - 1000 words

Terms of Reference - Essay Example In this regard, the notion of â€Å"zero hours contract† will be elaborated as an effective measure or solution. A qualitative approach of research methodology will be taken into concern for completing the study with focusing on varied secondary sources. These secondary sources may comprise reviewing varied scholarly based journal articles and books relating to the notion of zero works contract and also the online websites of the selected company i.e. Control Risks, wherein the company published about the problem. It is projected that by reviewing such secondary sources, a detailed understanding can be made regarding appropriate utilization of zero hours contract within the aforesaid security company, which will aid in mitigating and improving the above identified problem facing by the company. According to Brinkley (2014), the idea of Zero Hours Contract is regarded as a type of work contract, which is especially followed with varied companies. This type of working agreement especially refers to an on-call agreement between the employers and the employees of a specific organization. It is worth mentioning that the prime facet of zero hours contract is ascertained to be forming as well as developing an informal relationship between employers and employees facilitating employees to solve varied problems like ineffective communication between these organizational members due to increased level of involvement in corruption. There are several legal risk factors that can be related with this type of work contract. The temporary vacancy in a company has been fulfilled by the process of zero hours working contract (Brinkley, 2014). In relation to the above context, the importance of zero hours contract is found to be quite useful in several working sectors. Thus, it can be affirmed that the zero hours contact can found its applicability in the security company i.e. Control Risks, which will aid in improving the above stated problem facing by the company in the

Business Informaton Managemnt BIM) Essay Example | Topics and Well Written Essays - 1750 words

Business Informaton Managemnt BIM) - Essay Example an easy to use communication channel to various individuals and corporations, information on almost every subject is readily available and it facilitates the conducting of various activities such as personal selling, account payments, advertising, publicity and even sales transactions among others With our focus on marketing, it must be borne in mind that the new information and communication technology has revolutionised the ways of marketing communication and doing business. The advent of the internet has brought about new features that make communication relatively easy and can reach a wide range of people located in diverse geographical areas. Digital communication via the use of the internet is very fast and effective. In terms of Marketing, Kotler (1998) calls this online marketing. Various companies have set up their online channels where marketing information about their products can be readily available from time to time. The internet is a medium that uses broadcasting and publishing with the aid of connectivity of computers that are online. Unlike other traditional forms of media, the use of the internet can facilitate a two way communication between the participants involved. In this case, both the marketer and the consumers have a direct link which makes it relati vely easier for the marketer to identify the needs and interests of the consumers. Thus, according to the marketing concept, marketing managers should try to identify the needs of their customers as well as satisfy them. In some instances, these customers are isolated and located further apart but their needs have to be satisfied which prompts the managers to undertake research in a bid to keep pace with the changes taking place in the market. Strydom, (2004 p86) defines marketing research as, â€Å"the systematic design, collection, interpretation and reporting of information used to help marketers solve specific problems to take advantage of marketing opportunities.† In undertaking this

History of British Empire Notes Essay Example for Free

History of British Empire Notes Essay History of the British Empire leading to the establishment of the commonwealth This work contains information about the British Empire compared to the Roman Empire than compared to the Spartans. This shows who done b=worse things and was it worth going through all of that if their Empire is not the best? My work also contains certain opinions(mine and my dad) and tan some extra information about the commonwealth, what they do and who’s involved in it. I say that that British Empire changed the world the most because their economic system and schooling system means they had technology and money to build army and navies in Rome could only dream of. However the British got their political and law system from the Romans and Rome in the day had great economic power. ‘The sun never sets on the British Empire’ Is a well-known saying about the British Empire because there was a lot of colonies around the world which meant it was daytime somewhere in the Empire. The British Empire covered the largest land area ever ruled over by one nation, this involved over 166 countries. The British Empire began around the 1700, even though there is no longer considered an empire it still has a vast commonwealth network (this means that there are still some colonies that still believe in the British Empire) However, the Roman Empire lasted over 1,000 years and stretched from Britain to the Middle East. Much of the building technology of the Romans were adopted by the western world and are still used today. 2,000 years later. The Romans had much less of advanced tools to work with and the longer length of the time they was an empire. There are many good and bad points about the Roman Empire but what shocked me the most was that they took over neighbouring countries in their plan to take over the world; they tried to do this through violence and destruction. They would use black slaves and animals as entertainment; this would involve blood and violence. This would be held in the Colluseam. They also had massive amounts of slaves and killed hundred thousand during their conquest. The Empire wasn’t all that bad, considering the Empire was so big there had to be harsh and inhumane things to keep control of it. But things like the gladiatorial games weren’t necessary as without the slave the Roman Empire wouldn’t have been as successful and prosperous as they were. I think that the slaves deserve a lot of credit in making the Empire a success, even though what the Romans done to them were harsh and despicable. If I was to compare the Roman Empire to the Spartans, really the Roman Empire would be k nown as what they done would have been common at the time as the Spartans put a whole race into slavery and never let one of them rise above being classed as a slave. The Romans was quite cruel as they would torture slaves, child molestation, rape, poison and incest slaughter, this was just some of the things they would to the slaves compared the British Empire which invaded countries, changed most of their original cultures, once used privateers(pirates that were authorized by the government) would be used to plunder enemy ships during war and encouraged the colonies even in America to do the same. So I have compared the British Empire to the Roman Empire who was then compared to the Spartans and to conclude my research i believe that we should be proud the British Empire as we was much more civilised and didn’t go over the top in attempting to take over the world unlike the Roman Empire who would put people/slaves through the worst things to try to succeed in taking over the world. Just to make things clear the Spartans was far worst as they put a whole race into slavery and that’s all they would be. I asked my dad if he is proud o f the British Empire and he said: ‘At the time they brought allot of civilisation to many places that lacked in it, in different countries they helped build rail roads, postal services, and religion.’ Than I asked him if he was proud of it now, he replied: ‘Yes because nowadays we have strong, economical and commercial ties with the common wealth countries’ I don’t think my dad was too sure about the bad points but apart from that it was clear that he is proud of the British Empire because of how much it has helped the world today. The coalition government has set out a vision to strengthen the commonwealth as a focus for promoting democratic values and development. There are 54 independent sovereign states in the commonwealth. The commonwealth are a group of countries working in the same direction to promote the common interest of their people and promotion of international understanding. Membership of the commonwealth is voluntary , it is 63 years old, it has 54 member states which together comprise over 2 billion citizens. Her majesty the queen is head of the commonwealth, membership of the commonwealth does not bring with it contractual obligations rather members commit to a series of statements of believes esta blished by heads of government. The priorities and programmes of the commonwealth: 1.Good offices for peace- strengthen democratic processes and institutions 2.Rule of law- promoting the rule of law is seen enhancing democracy, good governments and development across the membership 3.Human rights- aims to assist members in the adoption and implementation of international human rights 4.Economic development-to assist developing countries to improve their understanding of international trade rules and regulations and to help them strengthen their negotiations within the world trade organisation. 5.Environmentally sustainable development- the commonwealth brings together industrialised countries with significant greenhouse gas emissions. 6.Large emerging economies- notable energy production and some of the poorest and the most vulnerable economies. 7.Human development- the commonwealth works towards the millennium development goals and is partially active in education, gender and health.

Effectiveness of Product Placement of Cars

Effectiveness of Product Placement of Cars Product placement is a marketing tool where a product is put into a movie scene where it is heard or seen, or its brand name heard (Lehu and Bressoud 2008). This marketing practice has since mushroomed in movies. The communication potential of product placement in the movie is considered as a feasible and attractive branding method (Cowley and Barron 2008). As a marketing strategy, product placement has been regarded for its advantages such as a captive audience (Cowley and Barron 2008); lack of clutter (Belch and Belch, as cited in Lehu and Bressoud 2008); and exposure, frequency, support of other media, source association, cost and recall such as other advertisements (Belch and Belch, as cited in Lehu and Bressoud 2008, p. 92). Among the very first industries to use product placement as a marketing strategy has been the auto industry. Car makers were among the first to use the technique because of the potentially very large audience for a low cost (Parrish, as cited in Cowley and Barron 2008). For the year 2007 alone, total spending for product placement reached $2.9 billion in the United States, with the car and apparel industries claiming the biggest chunk (Pope 2008). British luxury carmaker Aston Martin has been in the business since 1914 and is known for its high-profile product placements in popular films. Aston produces high-end and low-volume cars that fit the companys image of sophistication, elegance, credibility, and glamour. The companys marketing strategy has been closely associated James Bond films. Its relationship with the Bond franchise has been one of the most popular partnerships and has contributed to the companys image worldwide. Starting with Sean Connery in the 1964 Bond installment Goldfinger, Aston has sustained its product placement strategy with the most recent placement of Aston Martin DBS for the 2007 film Casino Royale (Superbrands 2009). Studies have suggested that product placement boosts brand recall and promotes greater brand exposure for a product. In a study by Delorme and Reid (1999), product placement appeared to have influenced the audience to develop familiarity and a sense of belonging associated with the brand shown in the movies. The study also concluded that the context in which the brand appears in the movie is also important for brand exposure and that young people are the most susceptible for product placement. DeLorme and Reid (1999) said that, [They] had grown up with much more marketing and advertising therefore, they expect to encounter brands in present day movies (p. 83). Another study also examined what forms of placement are most effective in boosting brand recall (Sapolsky and Kinney 1994). The researchers found that a combination of visual cues and verbal references to the brand in the scenes of a movie are the most effective and also the most expensive placements. Brand recall is also high when a product appears jointly with a major character or the star in the film and provides it with greater visibility. Companies that have used product placement have reported a boost in sales after movie releases. For instance, Reeses candy experience an escalation of sales by 70 percent when the movie ET: The Extra-Terrestrial after the blockbuster movie was released. Reeses candies were featured in several scenes in the movie. BMW AG also experienced a spike in profits as customers decked the showrooms after the release of the 1996 Bond installment Golden Eye featured its Z3 roadster (Pope 2008). Determining how effective product placements are has been a focus of a study by Morton and Friedman (2002). The researchers explained that the brand performance of a product as a result of product placement strategy could be measured according to different variables: revenues, sales or hits at the official company website. The authors suggest that product placement is an effective type of product promotion. Audience receptivity as a result of product placement is key to achieving sales or profitability objectives or not achieving them entirely. Marketing practitioners and executives should ensure that product placement results to the reflection of greater profitability outcomes. Furthermore, researchers have also concluded that the role of marketing executives is to obtain access to opportunities for product placement and guarantee that the appearance of the product works synergetically with the companys image and market positioning (Morton and Friedman 2002). Research Question and Research Objectives This study aims to investigate how product placement is as a marketing strategy in Aston Martin and evaluate its effectiveness. The central research question for the proposed study is: How effective is product placement as a marketing strategy for luxury carmaker Aston Martin? There are specific sub-questions to the main question, to wit: How is product placement used as a marketing strategy at Aston Martin? What are the perceived benefits of product placement as a marketing strategy? Is it an effective marketing strategy in terms of a) producing brand and company awareness; and b) generating sales for the company? The objectives of this study are: To trace, identify, and describe product placement in the companys history since it first placed Aston Martin DB5 in the 1964 James Bond film Goldfinger until present. To gather the perceptions of the marketing practitioners at Aston Martin on the benefits of their choice of marketing strategy. To gather the perceptions of the marketing practitioners on how placing Aston Martin cars in movies offers competitive market positioning for the company. To collect information on revenue and sales of Aston Martin cars as a result of product placement. Philosophy of the Research Design and the Methodology to be Used This study will be a qualitative case study research in design. This study follows the qualitative tradition of research and will be guided by a detached social constructionist approach. Qualitative research is characterized by an open research design that is suitable for studies which are small-scale in scope. The social constructionist perspective views the social as the process of articulating individual selves and the world. It is a challenge to the primacy of the individual, in effect, placing relationship, the social, as prior and primary (Stacey 2001, p. 51). This study proposes the case study methodology, which is a strategy for doing research which involves an empirical investigation of a particular contemporary phenomenon within its real life context using multiple sources of evidence (Robson 2002, p. 178). The phenomenon to be investigated for this study is product placement as a marketing strategy and how it contributes to positive profitability outcomes. The researcher in a case study uses multiple sources and methods (Yin 1994). Following the multi-method focus of qualitative research, this study proposes to utilize primary and secondary sources of data. Primary data will be gathered by interviews with marketing executives of Aston Martin. Interviews will be necessary in order to understand the reasons behind their decisions on marketing strategy as well as their opinions on how marketing strategies are effective in fueling company growth. Moreover, interviews provide the opportunity to obtain answers by allowing interviewees to explain and build on their responses. Secondary data will be used to triangulate primary data sources. Among the targeted sources of secondary data will be company revenue statistics, company documents, archival material, and news articles that could verify and elaborate on the responses in the interviews.

The Key to Success in Education :: Teaching Education Philosophy

A Mixture of Progressivism and Behaviorism is the Key to Success in Education Lee Beck, a teacher of thirty years, is my hero. Lee has an intense passion for teaching and an equal passion for children. It is this overwhelming passion and satisfactions in helping children excel in academics and in life that have inspired me to become a teacher. Pursuing a career in Education has led me to different philosophical perspectives of education that will be utilized in my future classroom. Behind every educational facility and educator lies a value system and set of beliefs that influence their philosophy of education. My educational philosophy and goals are influenced by a combination of both progressive and behavioral aspects. Most imperative is the characteristics of progressivism that appeal to my values and belief system. The purpose of education is to enable a child to become more efficient and achieve goals in their life. An equally important purpose is to expose children to different values and beliefs that are used throughout the world. Education indirectly provides teachers with the opportunity to touch the lives of children and have a positive influence in their lives. I desire to be capable of touching a life and making a difference. It is important for me to know that I have encouraged children to feed the hunger of their minds. One aspect of progressivism to be integrated into my classroom is cooperative learning activities. Progressivism teaching methods recognize cooperative learning activities as a practical method of instruction. Working in groups was not always part of my previous education. Normally working independently has left me feeling uncomfortable and untrusting of others when working in groups. It has also left me intimidated by my peers with different racial and ethnic backgrounds. I feel that if students are frequently exposed to cooperative learning activities that they will be more trusting and more group oriented toward a unified goal. My first cooperative learning experiences in college have taught me in a short period of time that just because someone is different, does not mean that they are incompetent; additionally, learning from students is an important part of being a teacher. It is important for children to learn this lesson early in life, not until their college y ears.

Great Expectations: Gods Law Vs. Human Law Essay -- Great Expectations

Great Expectations: God's Law vs. Human Law In his book Great Expectations, the problematic nature of moral judgement and justice that stems from a conflict between God's law and human law is one of several topical themes that Charles Dickens addresses. This paradox regularly surfaces in his treatment of plot and setting, and is more subtlety illustrated in his use of character. To facilitate the reader's awareness of such a conflict, the narrator often uses language that has Christian connotations when relating his thoughts and when giving descriptions of the environment, characters and events that take place. While these things allude to divine and moral law, the story itself revolves around crime and criminals, thereby bringing issues of human law into focus. The climate for this theme is established from the very beginning of the novel. Pip's act of Christian charity towards the convict can also be considered a serious crime. The story opens in a churchyard where the grave, symbolic of eternal judgement can be contrasted with the nearby gallows, symbolizing human punishment. Set on the eve in which we commemorate the birth of Christianity, an institution based on charity and love, Pip feels guilty for bringing food to a starving fellow human. Pip must steal food from his own family to help Magwitch, thereby transforming mercy and compassion into crimes. As Pip is running home, he looks back at the convict and sees him limping towards the gallows "...as if he were the pirate come to life, and come down, and going back up again" (27). This imagery conveys a complicated perception of guilt as something conscious of its own moral accountability, frightening and self-destructive. When Magwitch is caught, he gives a false confession to stealing the food from the Gargery's to protect Pip. Joe replies that he wouldn't want him to starve and that he was welcome to it. Pip highlights the conflict between divine and human law by comparing the Hulk that his convict is returned to as "a wicked Noah's ark" (56). Thus in these first few chapters, the ideals of justice, mercy, law, and punishment are intermingled and confused. This confusion is furthered by Mrs. Joe, who actually transforms charity into punishment. Her beatings, bullying and lectures of how she brought Pip up "by hand" at great personal sacrifice are a constant reminder ... ...er. In one short episode, Pip has described himself as a penitent, a prisoner, and a confessed wrongdoer. The conflict between Pip's own instincts regarding morality and conventional perceptions of justice and punishment is manifested as the guilt he is burdened with throughout his childhood and young adult life. Pip accumulates these feelings and attempts to suppress them throughout most of the story. At one point the narrator takes a moment to reflect on his guilty conscience: As I had grown accustomed to my expectations, I had insensibly begun to notice their effect upon myself and those around me. Their influence on my own character, I disguised from my recognition as much as possible, but I knew very well that it was not all good. I lived in a state of chronic uneasiness respecting my behaviour to Joe. My conscience was not by any means comfortable about Biddy. (256) He goes into great debt in his attempts to distract himself from this guilt, and drags his dear friend Herbert along with him (which he also expresses guilt about). His vain attempt to make reparations with his conscience by sending "a penitential codfish and a barrel of oysters